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It hides gray, “salt and pepper” hair in a natural way giving a nice younger look. The mineral pigment deposits itself on the cuticular surface of the hair through electrostatic forces, giving the hairstyle a dark natural color. Special resins allow to obtain and maintain an elegant fancy look. Thanks to the Panthenol, BES IN BLACK gives shine and softness to the hair, ensuring a pleasant feeling sensation. Suitable for men and women of any age. Perfect to take the yellow off the hair. It is rinsed easily with a simple shampoo and it leaves no residues on the skin.